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Project Breakdown

​Duke’s Vegan Mayo Category Launch

Led the end-to-end commercialization of Duke’s first vegan mayonnaise, expanding the brand into the plant-based space with an egg-free alternative to its flagship product. Collaborated cross-functionally to align R&D, Marketing, Supply Chain, and Sales in launching a nationally distributed innovation under tight customer deadlines.

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  • Managed timeline, formula finalization, packaging development, and go-to-market readiness

  • Oversaw risk mitigation and coordinated testing phases across multiple manufacturing partners

  • Ensured on-time, in-full delivery and supported post-launch transitions into retail and foodservice channels

DUKE'S PLANT-BASED MAYO

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