Mateo's Queso Product Line Extension
Managed the successful rollout of three new retail SKUs under the Mateo’s Quest product line, expanding the brand’s footprint through a focused line extension that introduced fresh innovation to its salsa portfolio. Drove the project from concept through launch, ensuring alignment across packaging, formula development, and retailer delivery timelines.
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Oversaw all phases of new product development including project planning, R&D coordination, artwork management, and commercialization
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Led cross-functional execution with Supply Chain, Sales, and Marketing to bring the full Quest line to life under tight retail timelines
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Managed packaging development and approval across multiple SKUs while ensuring cohesive branding within the Mateo’s portfolio
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Delivered the program on time and in full, expanding the brand’s presence and driving incremental growth within its category
