Duke's Mayo Classic & Bowl Game Specialty Labels
Spearheaded the end-to-end execution of a specialty label program tied to the annual Duke’s Mayo Classic and Duke’s Mayo Bowl. Managed everything from kickoff through delivery for limited-edition jars featuring the competing teams’ logos and colors. The campaign gained national attention through retail placement, online promotion, and in-stadium giveaways, driving fan engagement and expanding brand visibility during peak football season.
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Led full project lifecycle including kickoff, creative alignment, forecasting, production planning, and multi-channel distribution
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Oversaw design and approval process for high-profile labels under tight timelines, ensuring accurate branding for both teams
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Coordinated cross-functionally with Marketing, Sales, and Supply Chain to meet fixed game-day deadlines across retail, online, and event channels
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Supported brand marketing strategy through timely execution of a high-profile, media-covered campaign that reinforces Duke’s association with southern football culture
